Who's Got The Most Valuable Team In NASCAR?

 

FORBES calculates value by determining each team's total sponsorship and race-related income from all of its cars. We then assigned a multiple to revenue based on the number of cars (the more scale, the higher the multiple), the record of its drivers and level of commitment from its car manufacturers (Ford gives more R&D help to a proven winner like the Roush team than less prominent teams get from their manufacturers). Our multiples range from 1.3 to 2.

The most valuable NASCAR team is Roush Racing, by our calculations worth an estimated $218 million. Roush has an estimated $100 million in sponsorship revenue in the bank and thus far in 2006 has $8 million in race winnings. We afford the Roush team a high multiple of two times revenue because of its success on the track, as well as the research and manufacturing support from Ford that it leverages across its stable of cars.

• 1. Roush Racing
• 2. Hendrick Motorsports
• 3. Joe Gibbs Racing
• 4. Richard Childress Racing
• 5. Chip Ganassi Racing
• 6. Everham Motorsports3
• 7. Penske Racing South
• 8. Dale Earnhardt Inc.
• 9. Robert Yates Racing
• 10. Petty Enterprises
• 11. Bill Davis Racing4
• 12. MB2 Motorsports
• 13. Haas CNC Racing
• 14. Waltrip-Jasper Racing
• 15. Valvoline Evernham Racing

Stakes in teams are bought and sold sporadically in NASCAR. In 2003 Chartwell Investments, a small private equity firm in New York, purchased a stake in Richard Childress Racing that valued its seven cars at $85 million, or roughly two times revenue. With $56 million in revenue now, we value the current Richard Childress Racing team at $100 million, fourth highest in NASCAR. We calculate that the average team value has increased by 20 percent over the last three years.